Wednesday, April 13, 2011

Etsy Marketing Tips | Just Keep Smiling and Talking to Yourself

These are hard times that we're living in. The economy stinks and everyone is searching for a way to make ends meet. Good credit is a myth our parents told us about when we were children. And for many, disposable income in a laughable subject.

So what do you do? For me, and many of the creatives out there like me, we've turned to our talents to make a little extra cash. Whether it's looking for freelance work or experimenting with e-commerce it's a rough path to take.

The market is flooded with people _just like you_ hoping to sell their greeting cards, children's clothing, restored furniture... anything that has value. So how do you stand out in the crowd?

There are lots of ways to show how unique you are and why your product is worth buying. Highlight the things that you can offer that nobody else can. In my case there are hundreds of artists out there selling greeting cards and design services. But I have years of experience creating customer service programs that allow me to offer a level of service that surpasses their expectations. Not only that, but for my design services I'm able to actually advise from a marketing standpoint as well as provide great design.

What makes you unique?

It's tempting to be disheartened by a lack of response when you've poured your heart and soul into what you have to sell. But keeping a positive attitude and remembering that results don't happen overnight makes all the difference in the world. And even if no one is buying, don't count out the people who have just looked at your products and services. They may come back to you at a later date. Think of them as one more person who has seen your work and may share about you with someone else.

Keep thinking positive for yourself. Put a smile on and don't get frustrated. You never know when the dam will break and the sales start pouring in.

Check back next month for a tutorial on how to take great product shots without a high end camera.

- Nic

3 comments:

  1. can't wait for the tutorials! this is exactly what i need :) i found you on the Etsy forum and thought i'd check out your blog. glad i did! i have a blog as well if you'd like to check it out and possibly give me a few bits of advice?

    http://www.1stitch2stitch.com

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  2. yay.. I found you.... Now what do we do?

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  3. Hi Hannah and Judy!

    Hannah - I'll give your blog and look-see and see if there isn't some way to give you a boost.

    Judy - Whatever you like! Are you looking to blog? Are you looking for ways to improve your shop? If you have specific questions shoot them my way and I'll do what I can to help. :)

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